The Michelin Man’s Journey Through Time

The Origins of the Michelin ManThe Michelin Man, known in France as Bibendum, is one of the most recognisable advertising characters in history. The mascot was introduced more than a century ago, when the Michelin brothers looked for a character to set their tyre company apart. It’s often said that one of the brothers spotted a tower of tyres at a trade show and remarked that with arms, the shape would look like a man. That offhand comment was the seed for Bibendum, who would go on to become a global icon.Evolution of a MascotIn his earliest form, the Michelin…